GSTV Drove Brand Messaging & C-Store Purchase for a New Candy Product

Campaign Overview

A large candy brand chose GSTV as a media partner to launch a new mini-size SKU, targeting a young audience just steps from the convenience store.

For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results

+18%

Intent to Seek Information

(GSTV-exposed vs. control)

+25%

Message Association

(GSTV-exposed vs. control)

+57%

Reported Purchase at C-Store

(GSTV-exposed A18-34 vs. control)

Source: mfour campaign-exposed / control survey; total respondents: 150e/ 150c.;A18-34:: 82e/82c. results statistically significant at the 80%+ CL.