GSTV Drove Brand Opinion and Purchase Behaviors for Lottery Game

Case Studies
Written By Erik Akerman

Campaign Overview

A state lottery partnered with GSTV to promote scratch-off games at the convenience store, using video creative featuring a well-known host.

For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results

+28%

Brand Opinion

(GSTV-exposed vs. control)

 

+26%

Likely to Purchase Scratch-Off Games

(GSTV-exposed vs. control)

+22%

Reported Purchase at C-Store

(GSTV-exposed vs. control)

 
Source: Q1-Q2 2024 mfour campaign-exposed / control survey; total respondents:: 150e/150c; results are statistically significant at the 80%+ CL.
Erik Akerman
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