GSTV Increased Cross-Channel Sales for an RTD Coffee Line

Campaign Overview

A client seeking to grow cold coffee sales across key convenience accounts leveraged GSTV’s on-site presence and in-house creative team (Ignite) to drive purchase using highly product-focused video.

Circana modeled campaign impact on brand SKUs by channel, using store-level data to isolate GSTV-influenced lift to volume sales. Our measurement partner was Circana.

Key Results

+2.9%

C-Store Sales Lift

(advertised SKUs)

+2.3%

Mulo Sales Lift

(advertised SKUs)

$2.30

Incremental ROAS

Source: IRi cross-sectional regression model, p-value <.001.