GSTV Drove Awareness, Opinion, and Consideration for a Vehicle Service Outlet

Campaign Overview

GSTV partnered with a national vehicle service outlet to target specific vehicle model owners who don’t change their own oil. Promotions ran at GSTV stations that were zip code matched to store locations.

For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results

+64%

Unaided Awareness

(GSTV-exposed vs. control)

+19%

Brand Opinion

(GSTV-exposed A35+ vs. control)

+45%

Brand Consideration

(GSTV-exposed M18+ vs. control)

Source: Q2 2024 mfour campaign-exposed / control survey; total respondents:: 150e/150c; results are statistically significant at the 80%+ CL.