Measuring Incremental Reach on GSTV

As it becomes harder to achieve broad, efficient reach with linear TV, traditional digital platforms like CTV and OLV are vying to fill the gap. However, scale and measurement obstacles remain. GSTV and Samba TV have partnered to launch a first-to-market measurement solution for cross-platform video campaigns to address this challenge.

Case Study: National QSR Advertiser

Exposure data collected from linear TV (ACR) and GSTV (mobile device IDs) was matched to Samba’s panel and analyzed to determine total reach + unique reach by channel.

The key finding: GSTV added +20% incremental unduplicated reach to the brand’s total linear buy in Q1 2023 (inclusive of all broadcast and cable activity).

Furthermore, GSTV largely reached young, light TV viewers, while linear relied on the frequency of older, heavy TV viewers:

How it Works

If you’re looking for a complement to your linear TV campaigns, GSTV can be a powerful partner in providing unduplicated, incremental reach. Reach out to our team to get started.