GSTV Increased In-Store Visits for a national tool retailer

Campaign Overview

A tool and equipment retailer used GSTV to promote their variety of affordable, top tier products by running on screens within 5 miles of their stores and featuring a 5-second location tag to encourage customer visitation.

GSTV campaign viewers were tracked post-exposure for visitation to advertised retailer; conversion rate was compared to a synthetically balanced control to assess lift.

Key Results

+4.3%

Visitation Lift

(VS. CONTROL)

+55k

Store Visits

(Incremental)

$6

ROAS

(Incremental Return on AD Spend)

Source: Q2-Q3 2024 Foursquare campaign analysis, GSTV-exposed vs. unexposed synthetically balanced control. Conversion window = 14 days. Statistically significant at 99%.