GSTV Increased Store Visits for a national QSR

Campaign Overview

A national fast-food chain leveraged GSTV to promote the rollout of their new budget-friendly meal combo by geotargeting around nearby restaurant locations and dayparting messaging during peak meal hours.

GSTV campaign viewers were tracked post-exposure for visitation to advertised QSR; conversion rate was compared to a synthetically balanced control to assess lift.

Key Results

+6.3%

Visitation Lift

(vs. Control)

+697k

Store Visits

(Incremental)

$15

ROAS

(Incremental Return on AD Spend)

Source: Q2 2024 Foursquare campaign analysis, GSTV-exposed vs. unexposed synthetically balanced control. Conversion window = 4 days. Statistically significant at 99%