GSTV Increased Store Visits for a national QSR
GSTV Increased Store Visits for a national QSR
Campaign Overview
A national fast-food chain leveraged GSTV to promote the rollout of their new budget-friendly meal combo by geotargeting around nearby restaurant locations and dayparting messaging during peak meal hours.
GSTV campaign viewers were tracked post-exposure for visitation to advertised QSR; conversion rate was compared to a synthetically balanced control to assess lift.

Key Results
+6.3%
Visitation Lift
(vs. Control)
+697k
Store Visits
(Incremental)
$15
ROAS
(Incremental Return on AD Spend)
Source: Q2 2024 Foursquare campaign analysis, GSTV-exposed vs. unexposed synthetically balanced control. Conversion window = 4 days. Statistically significant at 99%
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