GSTV Increased Product Sales for an energy drink brand

Campaign Overview

An energy drink brand used GSTV to highlight an emerging product line, touting the drink’s differentiating features and benefits and incorporating a 5-second action tag that promoted risk-free trial.

Circana modeled campaign impact on brand SKUs by channel, using store-level data to isolate GSTV-influenced lift to volume sales. Our measurement partner was Circana.

Key Results

+4.8%

C-Store Sales Lift

(Across Total Brand)

+4.1%

Mulo Sales Lift

(Across Total Brand)

$6.39M

Incremental ROAS

(Across Total Brand)

Source: Q3 2024 Circana cross-sectional regression model, p-value <.001.