GSTV Improved Perception and Drove Sales for a chocolate bar

Case Studies
Written By Erik Akerman

Campaign Overview

A candy bar brand touted their anniversary via custom creative / content on GSTV, using a plan optimized toward road trippers with the goal of driving immediate purchase.

Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.

Key Results

+17%

Message Linkage

(GSTV-Exposed vs. Control)

 

+13%

Agree the Brand is “For Me”

(GSTV-Exposed vs. Control)

+30%

C-Store Purchase

(GSTV-Exposed vs. Control)

 
Q3 2024, n= 150 test respondents, 150 control respondents; results statistically significant at the 80%+ CL.
Erik Akerman
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