GSTV Drove More Than $3.5M Incremental Candy Sales in a 4-Week Campaign

Case Studies
Written By Erik Akerman

Campaign Overview

A candy brand partnered with GSTV to reach viewers at key retailers and encouraged them to grab a shareable-sized pack inside.

Circana modeled campaign impact on brand SKUs by channel, using store-level data to isolate GSTV-influenced lift to volume sales. Our measurement partner was Circana.

Key Results

+3.1%

C-Store Sales Lift

(Promoted SKUs)

 

+2.3%

Mulo Sales Lift

(Promoted SKUs)

$3.7M

Incremental Sales

(Across Total Brand)

 
Source: Circana cross-sectional regression model, p-value <.0001.
Erik Akerman
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