GSTV Generated More Than $6 Incremental ROAS for an ALC-BEV Brand

Case Studies
Written By Erik Akerman

Campaign Overview

An alcoholic beverage with strong c-store presence sought to drive immediate sales via well-branded creative w/ direct CTA on GSTV.

For our measurement approach, Circana modeled campaign impact on brand SKUs by channel, using store-level data to isolate GSTV-influenced lift to volume sales. Our measurement partner was Circana.

Key Results

+3.4%

C-Store Sales Lift

(Total Brand)

 

+2.9%

Mulo Sales Lift

(Total Brand)

$6.36

Incremental ROAS

(Total Brand)

 
Source: IRi cross-sectional regression model, p-value <.001.
Erik Akerman
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