GSTV Drove Brand Affinity and Web Visit Intent for a Utility Provider

Case Studies
Written By Erik Akerman

Campaign Overview

A regional utilities company partnered with GSTV for an always-on flight throughout 2023. Creatives focused on teaching consumers ways to optimize energy and save money.

For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results

+20%

Lift in Brand Opinion

(GSTV-exposed vs. control)

 

+23%

Lift in Brand Trust

(GSTV-exposed vs. control)

+42%

Higher Web Visit Intent

(GSTV-exposed vs. control)

 
Source: Mfour mobile survey, campaign-exposed (n=150) vs. unexposed (n=150). Results statistically significant at 80%/90%+ CL.
Erik Akerman
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