GSTV Drives C-Store Purchases and Intent to Take Action for State Lottery

Case Studies
Written By Erik Akerman

Campaign Overview

A state lottery leverage GSTV to promote their scratch-off game driving lottery ticket purchases & intent to act for the lottery overall.

For our measurement approach, Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Measured with mfour.

Key Results

+27%

C-Store Purchase of Lottery Tickets

(GSTV-Exposed vs. Control)

 

+45%

To Play Lottery via App

(GSTV-Exposed vs. Control)

+10%

30-Day Purchase Intent of Scratch-Offs

(GSTV-Exposed vs. Control)

 

Source: mfour campaign-exposed / control survey; total respondents: 149e/ 150c.; results statistically significant at the 90% CL.

Erik Akerman
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