GSTV Drives Incremental Hotel Stays

Campaign Overview

A budget hospitality brand sought to increase guest count by reaching on-the-go travelers. GSTV delivered a plan aligned with the client’s various consumer personas by location in key markets.

For our measurement approach, GSTV campaign viewers were tracked post-exposure for visitation to advertised chain; conversion rate was compared to behaviorally-matched control to assess lift. Our measurement partner was FOURSQUARE.

Key Results

+9.6%

Visitation Lift

(vs. Control)

+56k

Incremental Visits

$16

Incremental ROAS

Source: Foursquare campaign analysis, conversion window = 14 days, results 97% statistically significant.