GSTV Drives Service Awareness for a Leading Digital Payments Company

Case Studies
Written By Hueman Studio

Campaign Overview

A large digital payments company was looking to drive awareness of its pay-at-the-pump offering and tapped GSTV to develop a media plan targeting eligible locations.

For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results

+22%

Awareness of Pay-at-Pump Service

(GSTV-Exposed vs. Control)

 

+33%

Perception of Service as "Convenient"

(GSTV-Exposed vs. Control)

+21%

Usage Intent for Future Fuel Transactions

(GSTV-Exposed vs. Control)

 
Source: mfour campaign-exposed / control survey; total respondents: Total respondents: 200e/200c; Brand Users:: 138c/144e.; results are statistically significant at the 90%+ CL
Hueman Studio

People first, design second. Hueman Studio combines strategy, positioning, and people-centered design to create powerful brands, websites, and visuals that engage your audience and help you grow.

http://huemanstudio.com
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