GSTV Drove Awareness and Trial for a snack kit product

Case Studies
Written By Erik Akerman

Campaign Overview

A snack kit brand utilized GSTV’s programmatic capabilities to grow sales and steal market share by promoting a wide variety of SKUs to consumers on the path to purchase.

Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; lift assessed among test vs. control respondents.

Key Results

+38%

Brand Awareness

(GSTV-EXPOSED VS. CONTROL)

 

+13%

Purchase Intent

(GSTV-EXPOSED VS. CONTROL)

+133%

Off-Premise Purchase

(GSTV-EXPOSED VS. CONTROL)

 
Source: Q3 2024, n= 114 competitor users test respondents, 118 competitor users control respondents; results statistically significant at the 80%+ CL.
Erik Akerman
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