GSTV Drove Retail Awareness and Post-Fueling Sales for an Auto Parts Manufacturer

Campaign Overview

An auto parts manufacturer leveraged GSTV’s contextual environment to target DIY auto consumers and promote its products at a large retail partner.

For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results

+12%

Purchase Consideration

(GSTV-exposed DIYers vs. control)

+13%

Awareness of Product Availability
At Retailer

(GSTV-exposed DIYers vs. control)

+2x

Reported Purchase
at Promoted Retailer

(GSTV-exposed vs. control)

Source: mfour campaign-exposed / control survey; total respondents: 150e/ 150c.; Self-Installers: 109e/109e. results statistically significant at the 80%+ CL.