GSTV Drives Hybrid Awareness and Brand Equity for Tier 2 Auto Advertiser

Campaign Overview

A local dealer group partnered with GSTV to inform consumers about hybrid offerings and drive mid-funnel action + consideration.

For our measurement approach, Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Measured with mfour.

Key Results

+46%

Hybrid Awareness

(GSTV-Exposed vs. Control)

+22%

Web Visit Intent

(GSTV-Exposed vs. Control)

+2x

Brand Recommendation Likelihood

(GSTV-Exposed vs. Control)

Source: Mfour mobile survey, campaign-exposed (n=99) vs. unexposed (n=83). Results statistically significant at 80%+ CL.