GSTV Drives Engagement and Intent for a Mortgage Lending Company

Case Studies
Written By Erik Akerman

Campaign Overview

A home loan lender integrated with GSTV’s “Better Together with Maria Menounos” franchise to sponsor home-buying tips and spur the information-gathering process among home buyers.

For our measurement approach, Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Measured with mfour.

Key Results

+30%

Intent to Seek Info on Home-Buying

(GSTV-Exposed vs. Control)

 

+18%

Web Visit Intent

(GSTV-Exposed vs. Control)

+23%

Intent to Use Sponsored Tips

(GSTV-Exposed vs. Control)

 

Source: mfour campaign-exposed / control survey; total respondents: 225e/225c; results are statistically significant at the 80%+ CL.

Erik Akerman
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