GSTV Campaign Significantly Increased Reception of Public Safety Messaging

Case Studies
Written By Paulina Saracco

Campaign Overview

GSTV worked with a department of the US government to deliver a national campaign targeting young men, with the goal of persuading them to follow safe driving practices.

For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results

+12%

Intent to Drive Safely

among key demographic

 

+6%

Intent to Wear a Seatbelt

among key demographic

 
Source: mfour campaign-exposed / control survey; A18-49 respondents: 137e/126c; results statistically significant at the 80%+ CL.
Paulina Saracco
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