GSTV Drives Higher Subscription Intent for a Major Streaming Service

Case Studies
Written By Erik Akerman

Campaign Overview

A market-leading TV & movie streaming brand used GSTV to extend their reach and drive awareness + intent in key growth markets.

For our measurement approach, Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Measured with mfour.

Key Results

+44%

Brand Preference

(GSTV-Exposed vs. Control)

 

+12%

Brand Favorability

(GSTV-Exposed vs. Control)

+13%

Subscription Intent

(GSTV-Exposed vs. Control)

 

Source: mfour campaign-exposed / control survey; total respondents: 150e/150c; competitive intenders: 122c/112e results are statistically significant at

the 80%+ CL.

Erik Akerman
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