GSTV Drives Cross-Channel Sales for Seltzer Brand

Case Studies
Written By Erik Akerman

Campaign Overview

A seltzer brand leveraged GSTV’s proximity to c-store to stand out in a competitive category and drive sales at c-store. The efforts resulted in cross-channel lift.

For our measurement approach, Circana modeled campaign impact on brand SKUs by channel, using store-level data to isolate GSTV-influenced lift to volume sales.

Key Results

+3.7%

C-Store Sales Lift

(Promoted SKUs)

 

+2.7%

MULO Sales Lift

(Promoted SKUs)

$1.1MM

Incremental Sales

(Across Total Brand)

 

Source: Circana cross-sectional regression model, p-value <.001

Erik Akerman
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