GSTV Drove Significant Lifts in Foot Traffic For a QSR in Three Consecutive Years

Campaign Overview

A national QSR chain partnered with GSTV at massive scale for the third straight year, using a branded game creative to promote new menu items.

For our measurement approach, GSTV campaign viewers were tracked post-exposure for visitation to advertised QSR; conversion rate was compared to behaviorally-matched control to assess lift with our partners at Foursquare.

Key Results

+13.5%

Visitation Lift

+17MM

Incremental Store Visits

1MM+

Average incremental visits per week of the campaign

Source: Foursquare campaign analysis Conversion window=14 days.. Lift attributed at the 99% confidence level.