GSTV Drives Interest and Tune-In for a New Broadcast Series

Case Studies
Written By Hueman Studio

Campaign Overview

A broadcast network leveraged :30 promos on GSTV, including localized channel / time information, to drive awareness and tune-in for a mid-season replacement program.

For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results

+27%

Interest in Program Among A18-49

(GSTV-Exposed vs. Control)

 

+26%

Tune-In Intent Among A18-39

(GSTV-Exposed vs. Control)

 
Source: mfour campaign-exposed / control survey; A18-49 respondents: 137e/126c; results statistically significant at the 80%+ CL.
Hueman Studio

People first, design second. Hueman Studio combines strategy, positioning, and people-centered design to create powerful brands, websites, and visuals that engage your audience and help you grow.

http://huemanstudio.com
Previous

GSTV Drives Engagement and Intent for a Mortgage Lending Company
Next

Detroit Free Press: Top Workplaces 2022