GSTV Integration Significantly Impacted Foot Traffic for a QSR

Campaign Overview

A national QSR used their celebrity-sponsored video creative, alongside integration with GSTV’s original content, to drive interest and trial for new menu items.

GSTV campaign viewers were tracked post-exposure for visitation to advertised tire retailer; conversion rate was compared to behaviorally-matched control to assess lift. Our measurement partner was Fousquare.

Key Results

+8.4%

Visitation Lift

+6.5M

Incremental Visits

20x

More Efficient CPIV

(vs. FSQ industry benchmark)

Source: Foursquare campaign analysis, conversion window = 3 days, results 99% statistically significant.