GSTV Impacted Consumer Perception for a Cross-Brand Dairy Co-op

Campaign Overview

A dairy cooperative leveraged GSTV’s programmatic capabilities to drive awareness and favorability for its affiliated brands, via sustainability-focused messaging.

For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results

+35%

Lift in Co-Op Awareness

(GSTV-exposed vs. control)

+34%

Lift in Opinion of Co-Op

(GSTV-exposed vs. control)

+25%

Brand Association w/ Co-Op

(on average, GSTV-exposed vs. control)

Source: Mfour mobile survey, campaign-exposed (n=150) vs. unexposed (n=150). Results statistically significant at 80%/90%+ CL.