GSTV Drives Convenience Store Lottery Ticket Sales

Reach an Audience
of Lottery Players.

 
 

1 in 2 of all Lottery Tickets are Sold at C-Stores

 
 

GSTV Viewers are 22% More Likely to be Heavy Lottery Ticket Purchasers

 
 

67% of Fuelers Visited the C-Store on their Most Recent Visit to the Gas Station

 
 

+27% Lift in Reported
Purchase of Lottery Tickets after Fueling

 
Source: Readyconvenience.com. MRI-Simmons Spring 2024 Doublebase Study, A18+ who have viewed video ads at gas stations in the past 30 days. Comscore, May 2023. 2024 GSTV Audience Insights survey via Mfour. Mfour Lottery campaign survey, Q3Q4 2023. Reported lottery sales same day as fuel up, exposed vs. control.

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