GSTV Launches AMPLIFY Retail Media Network
New Retail Media Network Designed as Solution to Help CPG Partners Capture Consumers on the Path to Purchase
DETROIT, MI (March 14, 2022) – GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, has announced the launch of a new retail media network, GSTV AMPLIFY.
Through AMPLIFY, GSTV now offers the nation’s largest centralized convenience media network. Operating as part of GSTV’s full sight, sound, and motion national video network, it will help retailers access an engaged audience just steps away from convenience stores -- and moments from purchase. AMPLIFY offers one-stop access to over 28K major chains and independent operators, providing brands the opportunity to engage attentive viewers primed to spend.
Equally important, AMPLIFY offers CPG marketers the ability to complement and amplify their existing omni-channel brand plans and strategies. AMPLIFY helps brands extend reach with an audience of 104MM unique monthly viewers. Its ability to work in concert with existing brand plans means it can influence purchase decisions immediately at convenience retailers as well as significantly impact decisions directly prior to purchase across top retailers from big box, drug, dollar and grocery. 2 in 3 GSTV viewers will shop on the day they fuel up and spend much more than on a non-fueling day. CPG advertising on GSTV influences sales for brands regardless of the retailer a consumer chooses to visit during their post fuel-up shopping day.
“In today's oversaturated media environment, catching a consumer's full attention has become rare, but GSTV has spent years delivering demonstrable outcomes for advertisers. We offer a highly engaged environment that leads to sales lift, increased store visitation, brand lift, and intent to purchase,” said Sean McCaffrey, President and CEO of GSTV. “AMPLIFY allows us to take our years of best practices and results to offer CPG advertisers an effective solution to augment their current retail media strategies, engage over 100MM consumers and boost sales.”
AMPLIFY marks the next step in the evolution of the video network, allowing for a more nuanced offering to impactfully serve CPG partners seeking to win in the retail space. For example, in the wake of its launch, AMPLIFY supported a new campaign from ice cream brand Nightfood. Nightfood (OTCQB: NGTF) recently completed a four-week test campaign with GSTV that included a custom video ad with the objective of driving product awareness and sales lift. Nightfood saw a sales lift of over 20% at a top regional grocery retailer compared to the eight weeks of store sales prior to the GSTV campaign.
“GSTV was a great partner,” said Simon Dang, Marketing Manager of Nightfood. “AMPLIFY gave us the ability to target specific markets, lend incremental support to existing promotions and drive consumers to purchase our products at various retailers within proximity of GSTV’s thousands of locations. We believe this is a great solution to target consumers who are already out and about to retail.”
Julia Miller, Group VP of Media Strategy at The Mars Agency, added, "GSTV has been a valued channel partner with a proven track record of driving measurable sales for our clients. We’re excited about ongoing opportunities that allow us to bring innovative solutions to the market at the intersection of content and commerce, utilizing their platform to truly move the needle.”
To build its retail media offering and provide more customized offerings for CPG partners, GSTV has hired Kristal Walton as VP, CPG, who most recently worked in shopper and omni-customer marketing at SC Johnson. Walton added: “We know retail and CPG marketers are looking to support sales lift, product launches, promotional support and brand lift, and AMPLIFY is the perfect media partner to connect with consumers and drive purchase intent before they visit a retailer, whether it be influencing purchase near immediately specifically in the c-store or increasing return on advertising spend across top retail channels in proximity to GSTV.”
This news comes on the heels of GSTV joining forces with leading shopper intelligence and omni-channel media provider Catalina last fall. The partnership provides retailers and CPG brands with enhanced measurement metrics that demonstrate the efficiency and effectiveness of advertising on the platform, proving the impact of specific GSTV ads on in-store sales.
In combination with the Catalina partnership and existing long-standing partnership with IRi, the AMPLIFY network now allows GSTV to deliver a full-service marketing advertising solution for the CPG category. For advertisers seeking to learn more about AMPLIFY, please visit gstv.com/amplify.
About GSTV
GSTV is a data-driven, national video network entertaining targeted audiences at scale across tens of thousands of fuel retailers. Reaching more than one in three American adults monthly, GSTV engages viewers with full sight, sound and motion video at an essential waypoint of their consumer journey, and GSTV is the only consolidated and scaled digital media platform in the convenience and fuel channel. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. Visit www.gstv.com for more information and follow us on Instagram, LinkedIn and Twitter.
About Nightfood
Nightfood is pioneering the nighttime snack category.
Over 80% of Americans snack regularly at night, resulting in an estimated 700 million nighttime snack occasions weekly, and an annual spend on night snacks of over $50 billion. The most popular choices are ice cream, cookies, chips, and candy. Recent research confirms such snacks, in addition to being generally unhealthy, can impair sleep, partly due to excess fat and sugar consumed before bed.
Nightfood’s sleep-friendly snacks are formulated by sleep and nutrition experts to contain less of those sleep-disruptive ingredients, along with a focus on ingredients and nutrients that research suggests can support nighttime relaxation and better sleep quality.
Media Contacts
Noelle Dong/GSTV
Noelle.Dong@gstv.com
Catalina and GSTV Form Strategic Partnership to Measure Impact of DOOH Ads
Partners Aim to Make Expansive GSTV Video Platform an Essential Part of Retailers' Media Networks
ST. PETERSBURG, FL, Dec. 1, 2021 – Leading shopper intelligence and omni-channel media provider Catalina and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership to make GSTV an integral part of more retailers’ and CPG brands’ retail media strategies. Catalina will provide the required measurement metrics that demonstrate the efficiency and effectiveness of advertising on GSTV to help retailers and brands close the measurement loop and optimize the impact of specific GSTV ads on in-store sales.
GSTV’s digital video platform drives engagement with active and mobile consumers each day at more than 26,000 fuel retailer sites across the U.S., connecting with more than 96 million unique viewers each month. Notably, GSTV reaches grocers’ most valuable shoppers with those who fuel up before visiting a grocery store spending 2.4 times more on groceries than those who hadn’t just fueled up. Data also shows that the average GSTV viewer spends up to 3.9 times more on products at stores that are a regular part of their consumer journey within three hours of visiting a gas station.
For its part, Catalina has been beefing up its Digital Out of Home (DOOH) capabilities in recent months, adding it as part of their omnichannel media strategy and leveraging their data insights to support innovative new targeting and measurement solutions.
“GSTV is a unique waypoint in the shopper journey, making it a valuable component to an advertiser’s retail media strategy,” said Tiffany Southwell, VP of Out of Home Media at Catalina. “Working together, we will help retailers and brands close the measurement loop and accurately assess and optimize the impact of specific GSTV ads on actual in-store sales.”
In September, Catalina announced that it has been aggressively investing in a modular portfolio of products and services under the “Catalina Compass” umbrella to support Retail Media Networks of all sizes by providing both shopper insights and measurement capabilities. Both Catalina and GSTV see a promising opportunity to make the latter an integral part of more retailers’ on- and off-site media strategies.
“Reaching the c-store shopper via GSTV is valuable for brands not only because of the network’s proven ability to drive sales at c-store, but also because c-store shoppers spend a lot more on promoted items in other retail channels,” said Eric Z. Sherman, EVP of Insights & Analytics at GSTV. “Catalina’s Shopper ID Graph spans more than 109 million households and 1.9 billion digital ad IDs. Thanks to the depth of their shopper intelligence, Catalina can provide unique audience-level insights and prove shoppers make purchases as a direct result of the ads they saw on GSTV.”
An early demonstration of the new partnership: A recent campaign for a major ice cream brand drove a +17.3% sales lift among the GSTV-exposed audience, with incremental sales yielding a return-on-ad-spend of $5.37. Of note, 46% of buyers responding were new to the brand.
Added Southwell, “With Catalina’s data insights and precise measurement capabilities, GSTV will be able to optimize the performance of their campaigns and persuade more retailers and brands to seamlessly and efficiently incorporate GSTV into their broader media strategies.”
About Catalina
Catalina is a leader in shopper intelligence and highly targeted in-store, TV, radio and digital media that personalizes the shopper journey. Powered by the world’s richest real-time shopper database, Catalina helps retailers, CPG brands and agencies optimize every stage of media planning, execution and measurement to deliver $6.1 billion in consumer value annually. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust. Catalina has operations in the United States, Costa Rica, Europe and Japan. To learn more, visit www.catalina.com or follow us on Facebook, LinkedIn and Twitter @Catalina.
About GSTV
GSTV is a data-driven, national video network entertaining targeted audiences at scale across tens of thousands of fuel retailers. Reaching one in three American adults monthly, GSTV engages viewers with full sight, sound and motion video at an essential waypoint of their consumer journey, and GSTV is the only consolidated and scaled digital media platform in the convenience and fuel channel. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. Visit www.gstv.com for more information and follow us on Facebook, Instagram, LinkedIn and Twitter.
Media Contacts
Wally Petersen/Catalina Noelle Dong/GSTV
312-804-3475 516-524-1866
wally@wrpcommunications.com Noelle.Dong@gstv.com
GSTV Turns to Comscore for DOOH Audience Measurement
RESTON, Va., July 15, 2021 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency by market and demo for GSTV’s national video network.
This new offering is part of Comscore’s continuing innovation in digital out-of-home (DOOH) measurement. It is being integrated into Comscore’s signature Media Ratings solutions as part of its Plan Metrix Multi-Platform® planning tool in the US.
“We’re thrilled to be partnering with Comscore to offer advertisers trusted, third-party reporting on the scope and scale of GSTV’s national viewership,” said Eric Z. Sherman, EVP Insights & Analytics, GSTV. “We share Comscore’s commitment to transparent, accountable measurement for video across all platforms, wherever it is viewed.”
“We are excited to deepen our partnership with GSTV by providing granular insights into consumer behavior at fuel retailers nationwide,” said Gary Warech, Executive Vice President, Comscore. “As a recognized leader in DOOH, GSTV’s addition to the Comscore family further illustrates our commitment to the industry.”
Previously, GSTV and Comscore have partnered to help marketers measure campaign effectiveness by quantifying the effect of GSTV ad exposure on client business outcomes like TV tune-in and website visitation lift.
Building the Future of OOH Measurement
GSTV is the latest company to collaborate with Comscore for OOH measurement as Comscore continues to incorporate this important media channel into its industry-leading cross-platform product suite. Earlier this year, Comscore joined with leading DOOH and OOH groups DPAA and the Out of Home Advertising Association of America (OAAA) to help advance OOH measurement and ensure that its product innovation was informed by the leading voices in the space.
As part of its focus on delivering the next generation of OOH measurement, Comscore is developing solutions to precisely measure traditional outdoor platforms such as roadside billboards, street furniture, and place-based advertising platforms that are designed to reach consumers in retail spaces, business and medical offices, entertainment venues, transportation hubs and cinema.
Measured DOOH audiences will be made available to advertisers and agencies through Comscore Plan Metrix® Multi-Platform and existing APIs. Plan Metrix® combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics, and behaviors for a unified and unduplicated view.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. For more information, visit comscore.com.
About GSTV
GSTV is a data-driven, national video network delivering and engaging targeted audiences at scale across tens of thousands of fuel retailers. Reaching 1 in 3 American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. Visit gstv.com for more information and follow us on LinkedIn and Twitter.
Press
For Comscore
Neil Ripley
Head of Corporate Communications
646-746-0579
For GSTV
Noelle Dong
Director, Marketing Communications
noelle.dong@gstv.com
GSTV Appoints Steve Ochs as New Chief Marketing Officer
DETROIT (May 24, 2021) -- GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, today announced the appointment of Steve Ochs as Executive Vice President and Chief Marketing Officer (EVP/CMO). In this role, Ochs is responsible for the company’s marketing, communications and brand design teams and functions, setting strategy and overseeing all marketing operations.
Ochs brings more than 20 years of professional experience in leadership positions across marketing, sales, digital media and business development at companies that span technology, music, broadcasting, and entertainment. Prior to joining GSTV full time, Ochs served as Senior Vice President, Brand Marketing and Creative, at National CineMedia (NCM), where he headed up the NCM consumer brand group focused on marketing, brand story and content development for theatrical and digital platforms.
“Steve brings with him an ideal combination of leadership experience, marketing expertise, industry and sales knowledge, and passion, that will help GSTV to continue our business acceleration and shape our story to partners and consumers,” said Sean McCaffrey, President and CEO, GSTV. “I’m thrilled to have Steve join GSTV, to lead our marketing team and build increasingly valuable and impactful programs for brands across our national platform.”
During his tenure at NCM, Ochs managed a 45 member team and spearheaded several multimillion dollar, multi-platform marketing and content deals including the “Noovie Backlot” content partnership with Disney - NCM’s first content partnership with a studio; a marketing collaboration with AT&T to launch “Ticket Twosdays” across AMC, Regal and Cinemark; and a film festival-based (Sundance, Tribeca) branded content partnership with Hyundai (“What Drives You”). In 2020, he was awarded as a Top 100 Marketer.
Prior to that, Ochs ran his own marketing and digital strategy firm, Rocket Science Industries, working with clients such as Mattel and Disney’s Hollywood Records. He previously served as SVP of Digital Integrated Marketing, for MTV Networks Music & LOGO group, driving partnerships with major movie studios, including Paramount Pictures and Warner Bros. Pictures Group, and leading digital marketing partnerships. Before joining MTV, Steve developed, executed and sold marketing and programming brand partnerships for Yahoo!, Inc. in its music division with brands like Pepsi, Verizon Wireless and Samsung. He began his career working at Capitol Records with artists like Beastie Boys, Radiohead and Foo Fighters.
Ochs holds an MBA in marketing and finance from The Wharton School, and a BA in political science from Colgate University.
“I’m excited to join GSTV during a time where the company is seeing continued growth and credibility as a reliable and trusted source for advertisers wanting to engage with consumers on the go,” said Steve Ochs. “As the media landscape continues to evolve, companies’ like GSTV will play a unique, and important role to advance the market beyond traditional media buys. At the same time, I look forward to working with the entire GSTV team to engage our retailer and consumer bases more deeply. That combination of partner brands, consumers and retailers will be a powerful growth engine for the company.”
The GSTV network currently is located across more than 25K locations and growing, and reaches 92MM unique viewers a month.
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About GSTV:
GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Reaching 1 in 3 American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. Visit gstv.com for more information and follow us on LinkedIn and Twitter.
Media Inquiries:
Noelle Dong
Director, Marketing Communications
noelle.dong@gstv.com
GSTV and WAVE.tv Launch Partnership To Bring Unique Sports Content To National Video Network
With New Partnership Across GSTV Network, Popular Sports Media Company Expands Audience Reach And Distribution Outside Of Owned Platforms For First Time
DETROIT (January 11, 2021) – GSTV, the national video network entertaining targeted audiences at scale across tens of thousands of fuel retailers, today announced a new content partnership with WAVE.tv, the sports media company for today’s fan that reaches over 200 million viewers and receives 3.9 billion views monthly across its portfolio of media brands.
The partnership will include the distribution of unique and non-traditional sports highlights and user-generated content from six of WAVE.tv’s most popular media brands; “Benchmob”, “Buckets”, “Rage Quit”, “FTBL”, “Haymakers”, and “Jukes”. WAVE.tv will provide GSTV with dedicated content segments to air across the national video network’s 25,000 stations. With WAVE.tv’s Rage Quit, e-sports content will appear regularly on GSTV for the first time. The partnership also opens up new opportunities for GSTV and WAVE.tv to work with brands looking to connect with a Gen Z and Millennial audience through sponsored content partnerships.
“While our programming can be discovered across the core and emerging digital platforms where today's modern sports fans spend the most time, we are constantly looking for ways to grow the awareness of the WAVE.tv brand outside of social and digital,” said Brian Verne, Co-Founder and CEO, WAVE.tv. “This is the first time WAVE.tv content will be visible to a wide audience outside of our platforms. We are thrilled to be partnering with GSTV, who is the perfect fit for our short-form sports content, and cannot wait to highlight a variety of sports fandoms with their national network.”
“WAVE.tv has mastered entertaining its viewers with captivating short form content, which is perfect for GSTV viewers who give us a few of their undivided moments of their attention while on the go,” said Sean McCaffrey, President & CEO, GSTV. “We know our audience responds enthusiastically to sports, e-sports and UGC, and we’re delighted to share WAVE.tv’s content with them as well as provide new sponsorship opportunities to advertisers looking to reach a Gen Z audience that natively loves and regularly consumes non-traditional sports content.”
WAVE.tv joins GSTV’s growing line-up of premiere content partners, including Cheddar, Live Nation, Better Together With Maria Menounos, La Liga, Loop Media, First Media (So Yummy, Blossom), What’s Trending, CNET, Stadium, NFL and MLB, among others. The GSTV network reaches 92 million unique viewers a month.
WAVE.tv’s content segments can be seen on GSTV screens starting Monday, January 11. For more information about GSTV, visit gstv.com. For more information about WAVE.tv, visit wave.tv.
About GSTV
GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Reaching 1 in 3 American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. Visit gstv.com for more information and follow us on Facebook, Instagram, LinkedIn and Twitter.
About WAVE.tv
WAVE.tv is a sports media company for today's fan. Through a portfolio of media brands, covering a wide array of fandoms and genres, WAVE.tv entertains modern day sports fans with the programming they love, produced for the digital platforms where they spend the most time.
Their programming can be discovered across Snapchat, Instagram, TikTok, Facebook, YouTube and other core and emerging platforms. Each month, WAVE.tv's entire portfolio reaches 65 million followers and subscribers (largely Gen-Z and Millennials) with a unique reach of 200 million and generating over 3.9 billion video views.