CSP Daily News: Invenco, GSTV Launch Retail Media Product for the Forecourt
Engage Media Full-Service is a customizable video broadcast for brand ads, proprietary services, loyalty or promotions
Invenco by Gilbarco Veeder-Root (GVR), a retail and payment technology company, and GSTV, a video network for the forecourt, have created Engage Media Full-Service, a retail media product and service offering for mobility and convenience-store retailers.
“Retailers are rapidly becoming more aware of the impact of media within the c-store landscape as a tried-and-true method to drive consumer engagement and loyalty,” said Greyson Gsell, product marketing manager at Invenco by GVR. “We're excited to leverage the power and experience of GSTV to offer retail partners an easy solution to deploy custom, branded content across their estate and benefit from advertising revenue.”