Press Room
The latest news from GSTV
OOH Today: The Top Women Who Drive Growth in Out-Of-Home 2024
It’s finally here: welcome to OOH Today’s annual Top Women Driving Growth in Out of Home shortlist…
Ad Age: GSTV and Influential’s new partnership reflects influencer marketing’s growth beyond social media
Influencer marketing is continuing its expansion beyond social media feeds and phone screens in a new partnership…
Ad Age: Inside TikTok’s Out-Of-Home Marketing Approach As It Expands Further Beyond Mobile
TikTok is now seeking to transform phone screens and evolve into a ubiquitous element of the digital out-of-home landscape.
Marketing Dive: TikTok parks on gas station screens around US as part of GSTV deal
TikTok will start appearing on more gas station screens through a new partnership with GSTV. GSTV’s creative studio, Ignite, will curate weekly TikTok segments that include QR codes that link back to the social media app and a #ISawItOnGSTV hashtag…
Sixteen:Nine Podcast: Sean McCaffrey on how GSTV reaches and connects with consumers at fuel pumps and EV chargers
In this podcast, GSTV CEO Sean McCaffrey speaks with Dave Haynes about the benefits for consumer brands and for the gas station and C-store operators who work with GSTV.
GSTV Unveils New Content Slate and Original Content Featuring Creators, Comedians and Celebrity Talent
GSTV unveils a slate of new partners, as well as original content coming to its network in 2023.
P2PI: DOOH, CTV: From Something Old to Something New
The growth of DOOH and CTV advertising tells a story about how brands are adapting to changing consumer behavior in a cookie-less, multi-device world.
Beet.TV: How Attention Fuels Ads at the Gas Pump: GSTV’s Sean McCaffrey
In this video interview with Beet.TV, Sean McCaffrey, President & CEO, GSTV, explains how software, backed by data, is helping marketers reach motorists at the pump, and how tracking their next purchase actions can drive brand outcomes.
OAAA: Across the Desk with GSTV’s Sean McCaffrey
OAAA’s editorial team sits down with Sean McCaffrey to discuss the latest insights, trends, and best practices…
NACS Magazine: Welcome to the Club
C-store loyalty programs are moving beyond simple points and rewards. GSTV’s EVP of Insights & Analytics, Eric Sherman, sees opportunity to promote loyalty programs at the pump.
LBB: What is Retail Media and How Will Brands Use It in 2023?
Considering integrating channels, merging data and engaging consumers, experts speak to LBB’s Nisna Mahtani about this marketing strategy.
Crain’s Detroit Business: Who Stands to Benefit from EV Charge Times? The Detroit Company Behind TVs at Gas Pumps
As the adoption of electric vehicles accelerates, the parent company of Detroit-based GSTV sees an obvious future in the charging stations that are starting to dot the landscape of retail…
NACS: ChargePoint Partners with GSTV on Ad Network
Advertising dollars could help make EV charging profitable for businesses while giving marketers access to EV drivers.
Sixteen:Nine: GSTV, Ara Labs Partner on Deploying Marketing Screens Adjacent to EV Charging Units
Given the eye-watering price of electric vehicles, we can assume it will be quite some time before conventional gas stations are mothballed. But it nonetheless makes sense for a company whose business is built on the wide presence of fuel dispensers to think ahead and branch into EV charging stations.
WSJ CMO Today: EV Charging-Station Operators Set to Battle for Ad Dollars
ChargePoint Holdings Inc., the largest operator of EV charging stations in the U.S. by number of stations, will create a nationwide advertising network in partnership with digital display company Ara Labs Inc. and Destination Media Inc., which does business as GSTV…
GSTV Wins Crain’s Detroit Business Excellence in HR Award
GSTV wins Crain’s Detroit Business Excellence in HR Award 2022.