Fuels Market News: Dispenser Media Platforms, Are they For You?
Dispenser Media Platforms: Are they for you, and how can you maximize the opportunity?
Third parties such as GSTV offer turnkey solutions, where they offer a free content solution with advertising deals from national CPG companies, infotainment segments and opportunities for the retailer to support in-house advertising as well
GSTV states that 89% of people who visit a GSTV station watch or listen while fueling. In one campaign for a female-targeted energy drink there was a 36% increase in brand opinion, a 39% increase in purchase intent and a 65% increase in purchase at the c-store, according to GSTV. “A retailer will get as much out of it as they put into it,” said Jen Threlkeld, DFS senior product manager, fuel dispensers. “We have retailers that will make two custom ads and see two good ROIs that month. If they make eight custom ads, they’ll likely see eight sets of ROI that month. So, there is a level of independence to this.”