GSTV Partners with Streets are for Everyone to Bring Students’ Award-Winning Films on Road Safety to Audiences at Fuel Retailers
Excerpts of films will be available to millions of viewers on GSTV this August in Honor of National Traffic Awareness Month with opportunity to view full films at StreetsArtSAFE.org
August 19, 2024—Timed to National Traffic Awareness Month in August, GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, is partnering with Streets Are For Everyone (SAFE) to bring excerpts of award-winning student films themed around road safety to a national audience through their platform. The films that will be featured are winning submissions from the Streets, Art, SAFE Film Competition that included high school students from Southern California, Arizona, and Florida. Full-length versions of the award-winning films will be available for viewing at StreetsArtSAFE.org.
The films will be spotlighted by GSTV from August 19th through September 15th at GSTV sites throughout the U.S. The featured films include:
Speed Kills, Castaic High School, in Castaic, CA (Best PSA Gold 2023)
Alcohol Kills Others, Ramona High School, in Riverside, CA (Best Research and Accuracy of Traffic Safety Facts Awards 2024)
Little Buddy, Bishop Mora Salesian High School, in Boyle Heights, LA, CA (Best PSA Bronze 2023)
On the Curb, Claremont High School, in Claremont, CA (Best PSA Gold 2019)
Kristina Lutz, EVP, Marketing, GSTV said, “We look forward to showcasing and amplifying the work of these talented young filmmakers through our platform in partnership with Streets Are For Everyone. Their work is compelling and impactful, and introducing this content to drivers when they are just about to get back on the road is the perfect time to remind them about safety precautions.”
Damian Kevitt, the Founder of Streets Are For Everyone said, “Through our film competition, students have gained invaluable lessons about road safety and have taken it upon themselves to educate others about what they’ve learned. As one of last year’s winning students aptly put it: ‘It takes a lot of responsibility to drive, and it’s not a joke; it’s not a game.’ We sincerely appreciate GSTV for broadcasting the important messages from these talented high school students about road safety.”
The Streets, Art, SAFE Film Competition is a program for high school students to advocate for street safety through the arts, created by the non-profit organization Streets Are For Everyone which aims to improve the quality of life for pedestrians, bicyclists, and drivers alike by reducing traffic fatalities to zero. This program aims to educate and empower students to do something about it through creative, fun, artistic, and impactful visual storytelling, while also developing film and visual arts expertise.
Student filmmakers participating in the contest are mentored by volunteer Hollywood industry professionals to advise throughout the film ideation and production process, and the film competition is also judged by industry pros. The mentors and judges have been tied to projects including Equals, American Horror Story, Star Trek: The Next Generation, Barry, and Obi-Wan Kenobi. The 2024/25 Streets, Art, SAFE Film Competition kicks off on August 19, 2024.
GSTV reaches 115 million unique viewers per month in 49 states and has an impressive attention rate with 95% of impressions on GSTV delivering eyes to screen. The platform attracts both celebrity talent and best-in-class entertainment partners including Maria Menounos, Live Nation, and Big Machine Label Group, as well as top creators and content partners like Tank Sinatra (Tank’s Good News) and TikTok, among others for their programming. GSTV is also committed to supporting rising artists. Their partnership with Streets Are For Everyone is only the most recent example of GSTV leveraging their screens for good. Since 2019, GSTV has partnered with the National Center for Missing and Exploited Children (NCMEC) to leverage its national video network to help in the search for missing youth.
For more information about the Street, Arts, SAFE Film Competition, visit: www.StreetsArtSAFE.org
About GSTV
GSTV is America's most engaging on-the-go video network. GSTV is a data-driven, national platform entertaining targeted audiences at scale across tens of thousands of fuel retailers. Reaching 115 million American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint of their consumer journey, and GSTV is the only consolidated and scaled digital media platform in the convenience and fuel channel. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods, and other sectors following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world's largest advertisers.
About Streets Are For Everyone
Streets Are For Everyone (known as SAFE) is a non-profit organization dedicated to road safety advocacy, founded by Damian Kevitt. After surviving a near-fatal hit-and-run collision while cycling in 2013, which resulted in the loss of a limb, Damian established SAFE to continue his activism for safe streets which he started following the collision. The organization focuses on education and awareness campaigns, community outreach, policy and legislation, and support for those affected by traffic violence. SAFE's mission is to enhance the quality of life for pedestrians, bicyclists, and drivers, ultimately striving to reduce traffic-related fatalities to zero.