Press Room
The latest news from GSTV
GSTV And Big Machine Label Group Announce New Partnership To Bring Stars from Country, Rock and Pop To GSTV
GSTV announced a partnership with Big Machine Label Group to launch a new “Sound Bites Powered by Big Machine” series. The series offers customers behind the scenes looks, new music previews and more from the label group’s impressive 40+ roster of artists.
Samba TV Announces Partnership with GSTV to Enhance Reach and Frequency Measurement for Digital Out-of-Home Video Campaigns
Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced a new partnership with GSTV…
OOH Today: The Top Women Who Drive Growth in Out-Of-Home 2024
It’s finally here: welcome to OOH Today’s annual Top Women Driving Growth in Out of Home shortlist…
GSTV And Super League Team Up to Connect Consumer’s Physical Journey with Digital Worlds
GSTV and Super League announced today that they have formed a groundbreaking partnership that will unite the physical journey of consumers with the expansive digital world of gaming.
Ad Age: GSTV and Influential’s new partnership reflects influencer marketing’s growth beyond social media
Influencer marketing is continuing its expansion beyond social media feeds and phone screens in a new partnership…
Influential and GSTV Partner To Expand Omni-Channel Reach For Branded Creator Content
GSTV today announced a partnership with Influential, the world’s largest influencer marketing company…
Introducing Our New Website
Drumroll please...welcome to the new and improved GSTV.com! You might notice that our appearance has changed.
Detroit Free Press Names GSTV a Winner of the Michigan Top Workplaces
GSTV has been awarded a Top Workplaces 2023 honor by Detroit Free Press Top Workplaces.
Advertising Week: Creativity, Technology, and Proximity: The Trifecta of the Test-and-Learn Agenda
If you work in marketing, especially tactical planning, you know that budgets have become stretched thinner than ever…
AdAge: How the Future of Advertising Reaches Consumers During Their Journey — Literally
To reach today’s consumers with video messages, media plans must look beyond the tactics of the past.
Digiday: GSTV’s CEO Sean McCaffrey: As Q4 kicks off, it’s getting harder to predict how it will shakeout
Sean McCaffrey has a somewhat unique view of the ad marketplace, given GSTV aspires to serve both branding efforts and performance results, as a result of proximity to points of purchase. McCaffrey shared his thoughts on how Q4 will shape up.
Ad Age: Inside TikTok’s Out-Of-Home Marketing Approach As It Expands Further Beyond Mobile
TikTok is now seeking to transform phone screens and evolve into a ubiquitous element of the digital out-of-home landscape.
Marketing Dive: TikTok parks on gas station screens around US as part of GSTV deal
TikTok will start appearing on more gas station screens through a new partnership with GSTV. GSTV’s creative studio, Ignite, will curate weekly TikTok segments that include QR codes that link back to the social media app and a #ISawItOnGSTV hashtag…
TikTok and GSTV Strike Deal to Bring Consumers Curated, On-the-Go Content Experience
GSTV announces a new partnership with TikTok…
Sixteen:Nine Podcast: Sean McCaffrey on how GSTV reaches and connects with consumers at fuel pumps and EV chargers
In this podcast, GSTV CEO Sean McCaffrey speaks with Dave Haynes about the benefits for consumer brands and for the gas station and C-store operators who work with GSTV.