A Summer of Fun
GSTV is introducing the Summer of Drive! This summer, we are featuring premium content partners, on-the-ground activations, and custom summer-themed programming across sports, travel, music, and lifestyle. The summer of Drive connects your brand to highly engaged consumers at the pump— as they hit the road and start spending.
Your brand can fuel the journey all summer long!
Meet the Team
Your Brand Can Win with Summer Travelers
Summer is travel season! And this year, more Americans are opting for road trips instead of air travel for their vacations. Because of this, brands have new opportunities to market to consumers during while their audience is on-the-go.
58%
of GSTV viewers plan to visit a domestic beach or resort
51%
Plan to travel around 4th of July
60%
Plan to drive 300+ miles on vacation this year
71%
Of GSTV viewers say road trip experiences have influenced their auto purchasing preferences.
Rev Up Your Summer Campaigns
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Summer Travel Infographic
See how travelers are planning their summer vacations this year! From top destinations to hottest spots along the road, we put it all together in an infographic.
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Case Study: GSTV Improved Opinion and Intent for Hot Dog Brand
GSTV worked with the shopper marketing team for a nationally-available hot dog brand, leveraging their summer grilling campaign and proximity to a key big box retail partner to drive sales.
Connect with us!
Interested in learning more about our Summer of Drive opportunities? Submit your contact information, and our team will reach out.