Where Your Campaigns Hit the Road
Sunshine Means Prime Time on GSTV
GSTV is bringing back the Summer of Drive! This summer, we are featuring premium content partners and custom summer-themed programming across sports, travel, music, and lifestyle. The summer of Drive connects your brand to highly engaged consumers at the pump— as they hit the road and start spending. Let’s partner to inspire millions of drivers to buy your brand to fuel their summer adventures.
Meet the Team
Your Brand Can Win with Summer Travelers
Summer is a time of increased driving, increased fueling occasions and increased spending. With 67% of consumers heading out on road trips or simply more shopping trips for BBQ essentials and beverages to keep the cooler filled, consumers are spending more time on the go and spending more money.
46%
of GSTV viewers plan to take 2+ vacations this summer
37%
Plan to drive 500+ miles on vacation this year
51%
Plan to drive more on vacation than last year
30%
Travelers account for 30% of restaurant spending
Rev Up Your Summer Campaigns
-
![]()
Bagable: Road Trip! Summer vacationers are leaning into car trips to curb costs
Travelers this year are seemingly getting comfortable with the idea of budget travel options that include hitting the road instead of soaring into the sky for their upcoming warm-weather trips.
-
![]()
Case Study: GSTV Improved Opinion and Intent for Hot Dog Brand
GSTV worked with the shopper marketing team for a nationally-available hot dog brand, leveraging their summer grilling campaign and proximity to a key big box retail partner to drive sales.
-
![]()
Roadtrip Bingo
Planning to hit the road this summer? Fuel up your travels with our roadtrip bingo downloadable!
-
![]()
Marketing Dive: Amplify campaign reach and avoid the retail media tax with on-the-go video advertising
Experts predict retail media will reach $81.6 billion in ad spending in 2025, comprising almost a quarter of all U.S. digital advertising dollars spent…
-
![]()
Hitting the Road: 2025 Summer Travel Trends
Learn more about how summer travelers are gearing up for the Summer of Drive! [INFOGRAPHIC]
-
![]()
NBC News: Road trips rev up as summer travelers hunt for cheaper vacations
Consumers aren’t ready to ditch their travel plans despite growing economic gloom. But they are hunting for bargains — and hoping to find them on the open road.
-
![]()
P2PI: Bodyarmor, Slim Jim, Valvoline & Others Target Summer Road Trippers
Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.
Connect with us!
Interested in learning more about our Summer of Drive opportunities? Submit your contact information, and our team will reach out.
