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Advertising Week


Advertising Week 2024

Watch Our Session

Crafting the Perfect Combo: Message, Medium, and Attention

 

Kristina Lutz

EVP, Marketing, GSTV

Angela Johnson

EVP, Global Client Lead, Solutions Partner & Integrated Client Development Officer, Dentsu

Shannon Stowers

Vice President Marketing - Media & Social Media, Subway

 

As one of the world's largest quick service restaurant brands, Subway is known for its innovative approach to fun and talent-driven campaigns while meeting consumers in everyday moments. Always fresh, Subway’s dynamic creative and consumer-centric, omni-channel marketing strategy captures attention and delivers impact. In this session, join industry leaders from Subway, Dentsu, and GSTV, to get an inside look at the winning recipe between client, agency, and publishers that drives Subway’s marketing success.

Press

Featured
Fuels Market News: Dispenser Media Platforms, Are they For You?
Fuels Market News: Dispenser Media Platforms, Are they For You?

“I didn’t know anything about GSTV,” BilbraySainz said. “So, I got these amazing new dispensers and my distributor helped set me up with GSTV and before I knew it, I had a rep contacting me on my account and telling me all about the free media.”

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The Media Mix: The media company saying no to political ad dollars to keep marketers happy.
The Media Mix: The media company saying no to political ad dollars to keep marketers happy.

This year the number of advertisers looking for a politics free environment to put their ads has doubled versus the last presidential cycle, according to Sean McCaffrey, the CEO of GSTV, a video network that provides content and commercials at gas stations.

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NACS: GSTV Announces Retail Media Partnership with Invenco By GVR
NACS: GSTV Announces Retail Media Partnership with Invenco By GVR

Invenco by GVR and GSTV are launching Engage Media Full-Service, which the companies said is a custom “retail media product and service offering for mobility and convenience retailers.”

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NACS Show