GSTV Drives Intent and Opinion for a Flavored Malt Beverage Brand

Case Studies
Written By Erik Akerman

Campaign Overview

GSTV partnered with a well-known alcohol brand to drive awareness and trial intent for its new higher-ABV variety.

For our measurement approach, Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Measured with mfour.

Key Results

+21%

Purchase Intent

(GSTV-Exposed vs. Control)

 

+54%

Immediate Reported Purchase

(GSTV-Exposed vs. Control)

+12%

Brand Favorability

(GSTV-Exposed vs. Control)

 

Source: mfour campaign-exposed / control survey; total respondents: 150e/150c. results statistically significant at the 95%+ CL.

Erik Akerman
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