GSTV Grows Awareness and Purchase for an Electrolyte-Based Beverage

Campaign Overview

A well-known electrolyte drink brand tapped GSTV to raise awareness and trial intent for its new convenient single-serve packaging.

For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results

+292%

Unaided Awareness

(Among Key Demo)

+21%

Reported Purchase at C-Store

+35%

Reported Purchase Outside C-Store

Source: mfour campaign-exposed / control survey; total respondents: 150e/150c. A35+: 33c/33e. results statistically significant at the 80%+ CL.