GSTV Drives Top-of-Mind Awareness for a Large Hotel Chain

Case Studies
Written By Erik Akerman

Campaign Overview

A major hotel brand ran ads at GSTV to support top-of-mind awareness and drive consideration / bookings among near-term travel intenders.

For our measurement approach,Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Measured with mfour.

Key Results

+41%

Unaided Awareness

(GSTV-Exposed vs. Control)

 

+14%

Brand Perception

(“Enriches Travel Experience”) (GSTV-Exposed vs. Control)

+27%

Brand Consideration Among Travel Planners

(GSTV-Exposed vs. Control)

 

Source: mfour campaign-exposed / control survey; total respondents: Total respondents: 200e/200c; Brand Users:: 138c/144e.; results are statistically significant at the 90%+ CL

Erik Akerman
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