GSTV Drove Awareness and Purchase Metrics for a Lawn Care Brand

Case Studies
Written By Erik Akerman

Campaign Overview

A leading manufacturer of lawn care products ran a limited-time promotion at select retailers and leveraged GSTVs within proximity to those retailers to drive foot traffic and sales.

For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results

+14%

Brand Awareness

(GSTV-exposed vs. control)

 

+40%

Message Association

(Retailer promo) (GSTV-exposed vs. control)

+73%

Reported Purchase

at promoted retailer (GSTV-exposed vs. control)

 
Source: Mfour mobile survey, campaign-exposed (n=150) vs. unexposed (n=150). Results statistically significant at 90%+ CL
Erik Akerman
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