GSTV Drives Unaided Awareness and Positive Brand Perceptions for Aftermarket Advertiser

Case Studies
Written By Erik Akerman

Campaign Overview

GSTV worked with a leading auto parts & services retailer to deliver contextually relevant messaging aimed at driving top- and mid-funnel metrics.

For our measurement approach, Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Measured with mfour.

Key Results

+27%

Unaided Brand Mentions

(GSTV-Exposed vs. Control)

 

+16%

Brand Favorability

(GSTV-Exposed vs. Control)

+22%

Agreement that Pricing is Competitive

(GSTV-Exposed vs. Control)

 

Source: mfour campaign-exposed / control survey; total respondents: 150e/150c; results are statistically significant at the 80%+ CL.

Erik Akerman
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