GSTV Significantly Impacts Awareness of a Cash-Back Credit Card

Case Studies

Apr 1

Campaign Overview

A major credit card provider used GSTV’s programmatic network to promote gas and retail cash-back rewards, and drive consideration to apply among non-users.

For our measurement approach, Mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Measured with mfour.

Key Results

+45%

Unaided Brand Awareness

(GSTV-Exposed vs. Control)

+33%

Cash-Back Category Recall

(GSTV-Exposed vs. Control)

+21%

Application Consideration

(GSTV-Exposed vs. Control)

Source: mfour campaign-exposed / control survey; total respondents: Total respondents: 200e/200c; Non-Owners: 168c/153e.; results are statistically significant at the 95%+ CL.

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GSTV Drove Restaurant Visits with Contextually Relevant Creative

GSTV significantly drove restaurant visits and in-store sales for a fast casual chain, achieving an impressive +137% visitation lift and a +2.8x in-store sales lift with contextually relevant creative. This 9-week Q4 campaign, reaching 2.4 million impressions, delivered an exceptional incremental Return on Ad Spend (ROAS) of $29.35.

Case Studies

GSTV Tripled In-Store Sales for a QSR's Summer Value Promotion

GSTV dramatically increased a national QSR's in-store sales by tripling them for a summer value promotion, achieving an impressive +116% visitation lift among exposed consumers. This 14-week Q2-Q3 campaign, with 33 million impressions, delivered an exceptional incremental Return on Ad Spend (ROAS) of $17.85, showcasing GSTV's powerful ability to drive walk-in traffic and direct sales.

Case Studies

GSTV Drove Cross-Channel Sales for a Co-Branded Beer & Snack Campaign (not done)

GSTV successfully drove cross-channel sales for a co-branded beer and snack campaign, generating sales lifts of +3.7% for beer and +3.0% for snacks in C-Stores, and +3.1% for beer and +2.5% for snacks in MULO. This 5-week Q3 campaign delivered an impressive $23 incremental Return on Ad Spend across both brands by promoting them as a perfect pairing.

Case Studies

Grew Candy Bar Sales amid the NCAA basketball tournament

During a 4-week Q1 campaign amid the NCAA basketball tournament, GSTV successfully amplified a candy bar brand's sales, achieving a +2.9% C-Store lift and +2.3% MULO sales lift for promoted SKUs. This resulted in an incremental ROAS of $2.86 across the total brand, demonstrating GSTV's effectiveness in driving sales during key cultural events.

Case Studies

GSTV Drove Store Visitation for a Challenger Telco Brand

GSTV successfully drove store visitation for a challenger telco brand, achieving a +29% visitation lift and 36,000 incremental store visits during a 13-week Q1 campaign. This national advertisement, strategically placed within three miles of its own and competitor stores, yielded an incremental Return on Ad Spend (ROAS) of $2.01.

Case Studies

GSTV Drove Awareness and Trial for a New Variety of a Popular Chip

GSTV significantly boosted awareness and trial for a new chip flavor, driving a remarkable +73% increase in C-Store purchases of the new variety and a +25% stronger association of the new flavor with the brand among exposed audiences. This 14-week Q1 campaign, reaching 42 million impressions, also enhanced the perception of the brand as "bold" by +9%.

Case Studies

GSTV Grew Immediate Usage for a Contactless Payment Service

GSTV successfully increased the immediate usage of a contactless payment service, achieving a +19% lift in usage during post-fuel C-store visits among exposed brand users. This Q1 campaign, generating 124 million impressions over seven weeks, also boosted brand trustworthiness by +6% and was seen as highly informative (+80%) by those who viewed the ads.

Case Studies

GSTV Drove New Program Awareness for a Cable Network

GSTV significantly increased new program awareness and viewing intent for a cable network, achieving a +33% lift in awareness for new shows and a +16% increase in intent to watch the network in the next 30 days among exposed audiences. This Q1 campaign, reaching 7 million impressions, effectively drove viewership interest by directing audiences to tune in at optimal times.

Case Studies

FinanceBrand LiftProgrammatic

Guest User

GSTV Significantly Impacts Awareness of a Cash-Back Credit Card

GSTV Significantly Impacts Awareness of a Cash-Back Credit Card

Campaign Overview

Key Results

+45%

+33%

+21%

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