NACS: GSTV Announces Retail Media Partnership with Invenco By GVR
The launch will take place at the 2024 NACS Show in Las Vegas.
Invenco by GVR and GSTV are launching Engage Media Full-Service, which the companies said is a custom “retail media product and service offering for mobility and convenience retailers.” The service will debut at the 2024 NACS Show in Las Vegas, October 7-10.
Engage Media Full-Service is “a turnkey solution to create a customized and branded media experience to help drive sales and customer loyalty,” Dan Trotzer, EVP, industry, GSTV told NACS Daily. “Retail media has been on the rise … We see numerous retailers leaning into their distinct advantages and innovating in what has arguably become one of the fastest rising ad sectors. With many major grocery and big box retailers recently announcing expansions and evolutions of their retail media networks, this major opportunity also extends to fuel and convenience retailers.”