Sixteen Nine: GSTV Partners With Gas Station Payments Tech Firm Invenco On Retail Media Offer
Engage Media Full-Service will offer fuel retailers the ability to use targeted messaging on pump screens to drive consumers from the forecourts and into the stores, boosting sales.
The gas pump media firm GSTV has developed a retail media product and related services in partnership with a company that makes the payments technology for many of the gas stations across the U.S. – offering up what the companies call a unique, branded media experience.
Invenco by GVR has the payments tech while GSTV will sell relevant advertising and produce programming, as well as provide the operational support. The GVR in Invenco’s handle is Gilbarco Veeder-Root, a North Carolina company that is one of the largest suppliers of fuel dispensers, point of sales systems, payment systems, forecourt merchandising and support services in the U.S.