
GSTV Increased Brand Affinity and Purchase Behaviors for an Energy Drink
Written By Guest User
GSTV Increased Brand Affinity and Purchase Behaviors for an Energy Drink
Written By Guest User
Campaign Overview
A female-targeted energy drink partnered with GSTV to drive brand love and sales. Coverage was focused on key convenience retailers.
For our measurement approach, mobile surveys were deployed to GSTV-exposed (test) and unexposed (control) fueler panelists during the campaign; test vs. control lift assessed. Our measurement partner was mfour.

Key Results
+36%
Brand Opinion
(GSTV-exposed W18+ vs. control)
+39%
Purchase Intent
(GSTV-exposed W18+ vs. control)
+65%
Reported Purchase at C-Store
(GSTV-exposed W18+ vs. control)
Source: Q1-Q2 2024 mfour campaign-exposed / control survey; total respondents:: 150e/150c; results are statistically significant at the 80%+ CL.