Independent, agnostic mediation gives GSTV more connectivity to omnichannel SSPs and DSPs across its national video network…

Marketers have a clear idea of what channels deserve their energy, like AI ad spending, retail media, and influencer marketing. So instead of heading into Cannes Lions with concerns…

Slim Jim maker Conagra Brands is the video network’s first advertiser to incorporate the Stagwell Agentic Targeting System into campaign planning…

GSTV is the first external media company to leverage the groundbreaking Stagwell Agentic Targeting System (SATS), which provides deeper audience data research…

A session at the 2026 Sweets & Snacks Expo explored how younger consumers are seeking authentic, in-person discovery moments…

If ever there was a summer to hit the road for a much-needed break from everyday life, it’s the summer of 2026… Against this stressful economic backdrop, vacationers this year are still hoping to get away…

When it comes to summer travel plans overall, 38% say that gas prices haven’t changed their travel plans…

Content Produced by GSTV’s IGNITE Studio Featuring Anderson Appearing at GSTV Screens, Promoting the Artist and Elevating the Tractor Supply Brand

As streaming fragments audience attention and competition for eyeballs intensifies, entertainment marketers are rethinking where — and how — they reach consumers. On-the-go video has emerged as a compelling answer…

As marketers increasingly bet on in-store commerce media and consumers shorten their shopping trips, GSTV argues that brevity is a reason advertisers…

Physical shopping experiences are far from dead for younger consumers, despite the view that Gen Z lives are primarily lived within the confines of TikTok…

CMO Kristina Lutz argues retail media is no longer a channel but a strategy – and with consumers primed to spend within hours of filling up, the forecourt is becoming one of the most powerful, overlooked points of influence.

New research also found that 58% of respondents are seeking promotions. According to new survey data from GSTV, 81% of consumers report…

Former Real Chemistry executive Craig Abolt named Chief Financial Officer; former Cox Media and Bank of America Merrill Lynch executive Eric Kozik joins as Chief Strategy Officer. Board welcomes former Publicis Commerce CEO Robert Rivenburgh and Stagwell Chief AI Officer John Kahan; Kristina Lutz and Aaron Olson promoted to CMO and CTO.

The retail media executive, who’s set to speak at The Future of Retail Marketing, breaks down why attention, not just reach, is the key to understanding consumer behavior between physical and digital environments…

For decades, “watching TV” meant sitting on the couch and catching a favorite weekly show, or viewing a featured documentary or movie…

Every day, millions of Americans stop to fuel up their cars—grabbing coffee, snacks or essentials on the go. It’s a small but powerful moment in their daily journey….

GSTV announced today a robust line-up for their “Holiday Rush” tentpole to run across screens nationwide through November and December.

Consumer surveys are showing mixed sentiments about this year’s holiday season, with some shoppers planning to spend less while nearly half plan similar spending levels to last year….

Consumers are planning to hit the road and return to stores this holiday season, even amid widespread economic concerns, according to new research from GSTV…