All News and Insights
C-Store Dive: Tips for making the most of your forecourt technology
The average consumer spends about four minutes at the pump fueling their vehicle…
Celebrating Hispanic Heritage Month with Guest Speaker Aida Rodriguez
With National Hispanic Heritage month in full swing from September 15th through October 15th, there is no better time to celebrate…
Crafting the Perfect Combo: Message, Medium and Attention
Watch our Advertising Week 2024 session with industry leaders from Subway, Dentsu, and GSTV, to get an inside look…
GSTV Drove Game Play and Purchase for a leading candy brand
GSTV’s IGNITE team built custom creative promoting an interactive sweepstakes game on GSTV…
GSTV Improved Perception and Drove Sales for a chocolate bar
A candy bar brand touted their anniversary via custom creative / content on GSTV, using a plan optimized…
GSTV Increased Product Sales for an energy drink brand
An energy drink brand used GSTV to highlight an emerging product line, touting the drink’s differentiating features…
GSTV Drove Reported Purchases for a CPG snack maker
snack manufacturer leveraged GSTV to promote availability of back-to-school snacks at a preferred retailer…
GSTV Drove Awareness and Trial for a snack kit product
A snack kit brand utilized GSTV’s programmatic capabilities to grow sales and steal market share by promoting…
GSTV Delivered An Incremental $3M+ for a top-selling light beer.
A popular light beer brand worked with GSTV to align media delivery with product distribution across key markets…
Icons of Pride
Pride, a celebration of queer identity during the month of June, is an opportunity to reflect on shared history and community…
This Summer’s Hottest Club: the Snowbelt
What’s the first destination that comes to mind when thinking about summer? The beach? Europe? What about Idaho?
On the Road Again: 2024 Summer Travel Trends
As people look save money and stay closer to home, road-tipping will hit a three-year high…
GSTV Improved Opinion and Intent for advertised hot dog brand
GSTV worked with the shopper marketing team for a nationally-available hot dog brand…
GSTV Drove Visitation Uplift for a furniture brand
A well-known furniture manufacturer with its own retail locations ran a mix of ad spots on GSTV screens…
The Food that Makes Us
As we honor and celebrate Asian American and Pacific Islander Heritage Month in May, we are reminded of the different aspects that make up culture.
GSTV Drove C-Store Sales for an e-cigarette brand
A market-leading e-cigarette manufacturer aligned its GSTV plan to its distribution footprint and used…
GSTV Drove Awareness, Opinion, and Consideration for a Vehicle Service Outlet
GSTV partnered with a national vehicle service outlet to target specific vehicle model owners…
Measuring Incremental Reach on GSTV
As it becomes harder to achieve broad, efficient reach with linear TV, traditional digital platforms like CTV and OLV are vying to fill the gap…
GSTV Increased Store Visits for a national QSR
A national fast-food chain leveraged GSTV to promote the rollout of their new budget-friendly meal combo by…