
All News and Insights
Hitting the Road: 2025 Summer Travel Trends [INFOGRAPHIC]
Learn more about how summer travelers are gearing up for the Summer of Drive! [INFOGRAPHIC]
Honoring, Celebrating, and Reflecting Together
This Black History Month, we focused on the theme, “Honoring, Celebrating, and Reflecting Together” to guide our conversations and actions. Hear more from our team members about how they are reflecting on identity and community.
GSTV Drove Store Visits For a National Furniture Retailer
A renowned furniture retailer used GSTV to promote holiday discounts, strategically timing media flights across key markets. This approach maximized reach during peak shopping periods…
GSTV Drove a Lift in Sales for a Popular Sports Drink
A sports drink brand worked with GSTV to amplify their NFL partnership throughout the season, showcasing one of the league’s biggest stars to drive national sales…
Heating Up the Holidays: Taking Advantage of Retail Foot Traffic
Shopping season is upon us and brands are putting their best foot forward to capture eyes of consumers looking to spend…
C-Store Dive: Tips for making the most of your forecourt technology
The average consumer spends about four minutes at the pump fueling their vehicle…
Celebrating Hispanic Heritage Month with Guest Speaker Aida Rodriguez
With National Hispanic Heritage month in full swing from September 15th through October 15th, there is no better time to celebrate…
Crafting the Perfect Combo: Message, Medium and Attention
Watch our Advertising Week 2024 session with industry leaders from Subway, Dentsu, and GSTV, to get an inside look…
GSTV Increased In-Store Visits for Grocery Retailers
A supermarket chain used GSTV to promote online ordering capabilities at their 10+ retail brands across the country. Creative was deployed based on proximity to specific brands, and featured an offer for first-time online orders…
GSTV Drove Game Play and Purchase for a leading candy brand
GSTV’s IGNITE team built custom creative promoting an interactive sweepstakes game on GSTV…
GSTV Improved Perception and Drove Sales for a chocolate bar
A candy bar brand touted their anniversary via custom creative / content on GSTV, using a plan optimized…
GSTV Increased Product Sales for an energy drink brand
An energy drink brand used GSTV to highlight an emerging product line, touting the drink’s differentiating features…
GSTV Drove Reported Purchases for a CPG snack maker
snack manufacturer leveraged GSTV to promote availability of back-to-school snacks at a preferred retailer…
GSTV Drove Awareness and Trial for a snack kit product
A snack kit brand utilized GSTV’s programmatic capabilities to grow sales and steal market share by promoting…
GSTV Grew Card Application Intent Among Hispanic Viewers
A financial institution leveraged GSTV’s programmatic capabilities to drive rewards messaging for a cash-back card, deploying in-language creative on screens with a high propensity to draw Spanish speakers…
GSTV Delivered An Incremental $3M+ for a top-selling light beer.
A popular light beer brand worked with GSTV to align media delivery with product distribution across key markets…
Icons of Pride
Pride, a celebration of queer identity during the month of June, is an opportunity to reflect on shared history and community…
This Summer’s Hottest Club: the Snowbelt
What’s the first destination that comes to mind when thinking about summer? The beach? Europe? What about Idaho?
On the Road Again: 2024 Summer Travel Trends
As people look save money and stay closer to home, road-tipping will hit a three-year high…
GSTV Improved Opinion and Intent for advertised hot dog brand
GSTV worked with the shopper marketing team for a nationally-available hot dog brand…