All News and Insights
GSTV Drove Awareness, Opinion, and Consideration for a Vehicle Service Outlet
GSTV partnered with a national vehicle service outlet to target specific vehicle model owners…
Measuring Incremental Reach on GSTV
As it becomes harder to achieve broad, efficient reach with linear TV, traditional digital platforms like CTV and OLV are vying to fill the gap…
GSTV Increased Store Visits for a national QSR
A national fast-food chain leveraged GSTV to promote the rollout of their new budget-friendly meal combo by…
GSTV Increased In-Store Visits for a national tool retailer
A tool and equipment retailer used GSTV to promote their variety of affordable, top tier products by running on screens…
The Women at GSTV Who Advocate for Diversity, Equity, and Inclusion
For Women’s History Month, we are highlighting team members that rise to that challenge every day and advocate for equity, diversity, and inclusion in the workplace and beyond.
GSTV Increased Brand Affinity and Purchase Behaviors for an Energy Drink
A female-targeted energy drink partnered with GSTV to drive brand love and sales…
GSTV Drove Purchases at C-Stores and Other Stores & Intent to Play in App for State Lottery
A state lottery leveraged GSTV to promote their scratch-off.…
Celebrating Identity and Culture during Black History Month
GSTV is dedicated to building an inclusive team and a culture that reflects the communities we serve…
Death of the Cookie? Not at Subway!
This January, Subway launched their Sidekicks campaign,
GSTV Increased Intent for a safe driving campaign
A government organization partnered with GSTV to raise awareness across the entire state that it’s the…
GSTV Increased Cross-Channel Sales for an RTD Coffee Line
A client seeking to grow cold coffee sales across key convenience accounts leveraged GSTV’s on-site presence and in-house…
GSTV Drove Brand Opinion and Purchase Behaviors for Lottery Game
A state lottery partnered with GSTV to promote scratch-off games…
GSTV Drove QSR Foot Traffic by Aligning with a Key Sports Tentpole
A regional QSR used a “Free Throw Challenge” on GSTV to drive awareness….
GSTV Drove Brand Messaging & C-Store Purchase for a New Candy Product
A large candy brand chose GSTV as a media partner to launch a new mini-size SKU…
GSTV Integration Significantly Impacted Foot Traffic for a QSR
A national QSR used their celebrity-sponsored video creative, alongside integration …
GSTV Impacted Consumer Perception for a Cross-Brand Dairy Co-op
A dairy cooperative leveraged GSTV’s programmatic
capabilities to drive awareness…
GSTV Drove Key Brand Metrics for a Specialty Retailer
A national retail chain servicing the rural lifestyle optimized its GSTV…
GSTV Generated More Than $6 Incremental ROAS for an ALC-BEV Brand
An alcoholic beverage with strong c-store presence
sough to drive immediate…
GSTV Drove More Than $3.5M Incremental Candy Sales in a 4-Week Campaign
A candy brand partnered with GSTV to reach viewers at
key retailers…
GSTV Drove Message Linkage, Purchase, & Future Intent for Snack Kit Brand
A leading snack pack brand leveraged a programmatic campaign…